Wednesday, May 6, 2009

H&M x DESIGNERS AGAINST AIDS

IN AN INITIATIVE LOOKING TO BRING AWARENESS AND RESOLUTION TO GLOBAL EPIDEMIC OF AIDS, THE DESIGNERS AGAINST AIDS PROJECT ENTERS ITS SECOND COLLABORATION WITH H&M AS 1,000 STORES SPANNING THREE COUNTRIES ARE ALL ON BOARD. THE COLLECTION WILL INCLUDE A CAST OF FAMOUS STARS AND CELEBRITIES AS THEY EACH PARTAKE IN THE DESIGN OF ORGANIC COTTON T-SHIRTS. THE ROSTER OF TALENTS INCLUDE KATY PERRY, ROISIN MURPHY, PHARRELL WILLIAMS/N.E.R.D., ESTELLE, YOKO ONO, DITA VON TEESE, CYNDI LAUPER, TOKIO HOTEL, YELLE, ROBYN, DANGEROUS MUSE AND KATHARINE HAMNETT. 25% OF ALL T-SHIRT SALES WILL BE DONATED TO THE HIV/AIDS PREVENTION PROJECTS OF DESIGNERS AGAINST AIDS, UNFPA, MTV’S STAYING ALIVE FOUNDATION AND YOUTHAIDS.

RELEASE DATE: MAY 28TH

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